Berle G: The Green Entrepreneur: Business Opportunities that Can Save the Earth and Make You Money. We have then classified the articles collected into four main categories that have been built on the basis of major JEL classifications. Brugarolas M, Martinez-Carrasco L, Bernabeu R, Martinez-Poveda A: A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain. Bus Str Env 2005, 14: 92–109. "S ​ ustainability means delivering excellent wine to consumers in a way that enables the natural environment, the businesses and the … J Asia-Pac Bus 2010, 11(1):50–74. Accessed 10 September 2012, New Zealand Industry Sustainability. 2009) has highlighted the role of drivers – whether they are conceived as internal/external or internal/institutional - to describe a firm’s adoption of a sustainable behaviour. Res Corp Soc Perf Pol, Supp 1995, 1: 99–126. Why alcohol companies must be resolute in their support of responsible drinking bodies - sustainability spotlight 29 Sep 2020 A recent study alleges industry-funded but independent organisations, set up to inform consumers about responsible drinking, exacerbate harmful behaviours through concealed "dark nudges" exploiting cognitive biases in consumers. Finally, research in the field of supply chain management and certification aims to give an overview of various attempts to implement codes of sustainable winegrowing practices and to reduce the impact of environment based activities on carbon emission; these studies are carried out both in the New and Old World. 2009): in some countries, such as the UK, organic wine moved from a niche to a mainstream position (Sharples 2000). Int J Wine Bus Res 2010, 22(2):164–177. J Rural Stud 2007, 23: 142–155. Fotopoulos C, Krystallis A, Ness M: Wine produced by organic grapes in Greece: using means end chains analysis to reveal organic buyers’ purchasing motives in comparison to the non-buyers. Dillon P, Fischer K: Environmental Management in Corporations: Methods and Motivations. Using a systematic literature review, this paper wants to highlight some of the questions that academics must face when they approach the issue of sustainability with a specific focus on the wine industry. Institutions and regulators have a prime role in enhancing wineries’ interest towards sustainability through funding the adoption of specific practices and education programmes (Swinbank 2009). AAWE Working Paper n. 14 AAWE Working Paper n. 14. As it can be guessed, companies can choose among various alternatives: it is not only a matter of being green or not, but they can also choose among a multitude of “green nuances”. Another case worth to be mentioned is the Australian Wine Research Institute, that has actively promoted research in the field of wine in general and has had a relevant role in spreading a sustainable culture among wineries. This means growing wine grapes and making wine in ways that are environmentally sound, socially equitable, and economically viable. New Zealand’s winemakers and grape growers are committed to crafting exceptional wine while helping the natural environment, local businesses and communities to thrive. “Wine has a lot to learn from other sectors that have it more difficult,” Toby Webb, co-founder, Sustainable Wine, added. Biodynamic wines must also practice low-interventionist winemaking to insure wines become a … In Organic agriculture–Sustainability, markets and policies. Then we can find another kind of reviews with a general focus on the agri-food sector (British Food Journal, Food Quality and Preference and Acta Agriculturae Scandinavica Section B-Soil And Plant Science, Journal of Rural Studies) or new journals with specific topics on firms and sustainability such as Business Strategy and the Environment. In Research in Corporate Social Performance and Policy ed. Sustainable Winegrowing NZ™ is widely recognised as a world-leading sustainability programme and was one of the first to be established in the international wine industry in 1995. Our paper aimed to identify the main methodologies and research techniques used, as well as the main problems observed by scholars. Climate Change, Global Warming, Porto Protocol, Reports, Wine. Manag Decis 2003, 41(9):822–831. In general, the sustainable wine market in the EU is growing. Sustainability, environment, innovation and marketing: the wine industry challenge Pierpaolo Penco (pierpaolo.penco@mib.edu) - MIB Trieste School of Management We would like to thank reviewers for the useful and accurate suggestions that have contributed to improve the final version of the paper. 2008. Davidson WN, Worrell DL: Regulatory pressure and environmental management infrastructure and practices. In : farmers markets, fresh produce, produce markets. Regouin E: To convert or not to convert to organic farming. Post date: November 19th, 2020. Issue Paper No. J Clean Prod 2013, 53: 243–251. A Study of Environmental Management Programs in the US Wine Industry. The category “strategy” includes all those articles that deal with the issues of business strategy and sustainability. Talking about sustainability opens up a multitude of researc… Greener Management International 2002, 2002(38):31–43. and the role played by drivers in defining wineries’ orientation towards sustainability. In Proceedings of the 119th EAAE Seminar ‘Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments. © 2018 BCPMA Website. Forbes SL, De Silva T: Analysis of environmental management systems in New Zealand wineries. This highlights how “young” this field of study is. The company Accenture has elaborated a list of six key drivers of sustainability, that “are not only reshaping the way businesses and governments operate, but also redefining the value they deliver” (from corporate website). & Casini, L. Sustainability in the wine industry: key questions and research trendsa. Report number: W-99/37. Meanwhile, Forbes recently reported that the sustainable wine industry is booming, and that more than “$60 billion in American wine trade consider sustainability when they make purchases and when they lay out plans for their future.” The keywords used, combined with the word “wine” are: green, organic, sustainable, sustainability, biodynamic, ecopreneurship, environment. Next to the wine industry, also research in the wine business is going green. Krystallis A, Fotopoulos C, Zotos Y: Organic consumers’ profile and their willingness to pay (WTP) for selected organic food products in Greece. Supporting research has resulted in a renewed interest in sustainability with the final result of promoting further research. Berry MA, Rondinelli DA: Proactive environmental management: a new industrial revolution. Research in wine has focused on the relationship between a sustainability orientation and competitive advantage. Background research has provided us useful inputs for performing our systematic literature review; in particular the works by (Lobb 2005) and (Thieme 2007) have been helpful for designing our methodology. As grapes are grown, harvested, and made into wine, a multitude of environmental factors are prioritized. Soon wine lovers in Kelowna, BC (and all over the Okanagan) will be able to recognize which bottles are made with the planet in mind. At the opposite of unexploiters stand opportunists, wineries that do not have a particular interest in sustainability, but tend to heavily highlight the few sustainable practices introduced. Bansal P, Roth K: Why companies go green: a model of ecological responsiveness. 2005; Warner 2007). Wine Industry Launches Sustainability Certification - SWBC Press Release October 2020. Founder of Glass of Bubbly, Christopher Walkey, speaks about sustainability in the wine industry with a focus on those producing sparkling labels. A consistent body of research can be found in the general management and business strategy literature, that analyses the role of people involved within the organization in promoting a sustainability orientation: various issues have been investigated such as the role of top management’s values in determining sustainability orientation (Berry and Rondinelli 1998; Quazi 2003), entrepreneurial commitment to sustainability (Shaltegger 2002) or management practices and principles reshaped by a sustainability orientation (Atkin et al. Soon wine lovers in Kelowna, BC (and all over the Okanagan) will be able to recognize which bottles are made with the planet in mind. This program took about 10 years in the making with the support of BCWGG Board of Directors and Sustainability Committee. Stewart C: The science of wine: Washington State University scientists and the development of the Washington wine industry, 1937–1992. Background research has highlighted the role played by industry associations in creating “sustainable awareness” among grapegrowers and wineries Broome and Warner (2008; Silverman et al. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and local food, especially when it’s sustainable. To secure environmental sustainability at the heart of the UK wine production industry Our vision is to create a strong and vibrant community within the English and Welsh wine industry that actively promotes sustainability through information sharing and a certification scheme that is inclusive, effective and well-respected by our customers. After having verified their contents, the articles have been included in a database that has been created for sorting and analysing results. Int J Wine Bus Res 2010, 22(4):423–444. Nature 2002, 418(8):696–699. Greener Management International 2002, 38: 45–58. The program takes a holistic approach to managing, supporting and promoting sustainability. The word “sustainability” has so many definitions that it holds a shadow of ambiguity (Warner 2007). Doctoral Thesis, Washington State University; 2009. A changing climate is having unpredictable consequences on grape crops all around the world. Mann S, Ferjani A, Reissig L: What matters to consumers of organic wine? The emerging interest in sustainability is confirmed by a growing body of academic literature as well as by the rise of new academic journals and scientific communities. The wine industry is definitely engaged in sustainability. In other words, we can say that orientation towards sustainability depends on how the following questions can be answered: Who cares about sustainability issues? This book examines the social dimension of sustainability in the wine industry. J Wine Res 2008, 19(3):159–173. Sustainable wine-grape growing is a journey, not a destination. Int J Wine Bus Res 2012, 24(2):98–114. Once just a meaningless feel-good term in the wine industry, “sustainability” is starting to reflect serious commitment to organic vines, green winery design, carbon neutrality, and more. They must continuously improve if they want their products and business to stay certified. Starting November 2, 2020, earth-friendly vineyards and wineries will be able to evaluate how  sustainable their operation is, for a certification called SWBC Certified (Sustainable Winegrowing British Columbia). Sustainable Winegrowing New Zealand (SWNZ) was a formal environmental management system (EMS) that was introduced in 1997, firstly to certify vineyards and more recently for winery operations. One of the key emerging research questions to focus on is: “under what conditions sustainability happens”. Bernabeu R, Brugarolas M, Martinez-Carrasco L, Diaz M: Wine origin and organic elaboration, differentiating strategies in traditional producing countries. Excerpt: Starting November 2, 2020, earth-friendly vineyards and wineries will take stock of their sustainability efforts and apply for certification, with SWBC Certified wine hitting the shelves as early as spring 2021. Also, the industry has shown an involvement in sustainability in general; people in the wine industry wonder about the effectiveness of sustainable practices and under what conditions it pays to be oriented towards sustainability. From this research the prominent role that personality traits can have on the degree of a sustainability orientation within firms emerges: for instance, Regouin (2003) has highlighted that reasons behind a firm’s conversion to organic farming depend on personal traits such as curiosity, flexibility, risk propensity and creativity in exploring innovative marketing approaches. Better Wine. So and that sits really nicely with sustainability in terms of the wine industry. This website is run by Sustainable Wine Ltd, a start-up founded in 2019 by Tobias Webb and Agatha Pereira. The originality of our paper relies in being the first classification about research on sustainability and wine. 'Sustainability represents a commitment to protect the places that make our famous wines', says New Zealand Winegrowers. Starting with the Porto Protocol, a commitment to action by members of the wine industry. One of the reasons could be the necessity to explore the main drivers of pressure towards sustainability taking into account the motivations and opinions of different wineries’ stakeholders. Lobb A: Consumer trust, risk and food safety: A review’, Food Economic. Cordano M, Marshall RS, Silverman M: How do Small and Medium Enterprises Go “Green”? Terms and Conditions, J Tech Trans 2000, 25(2):111–133. The sustainability elements graded include: Supply chain engagement, transparency, communication, data aharing On-farm biodiversity and ecosystems management Monitoring soil fertility, degradation and erosion Integrated pest management Limited … Bonn I, Fisher J: Sustainability: The missing ingredient in strategy. AC contributed to write, more specifically the paragraph entitled “Institutions, associations, regulators and market demand”: AC also contributed specifically to the development of the following paragraphs: “The role of Research” LC contributed together with the other authors to conclusions, discussion and introduction. Guest post by Indiana Lee. To start, water conservation, ecological diversity, soil health, worker safety, social benefits and more will be evaluated. Faculty of Agriculture, Università San Raffaele, Via Val Cannuta 247, Roma, Italy, Department of Education, Cultural Heritage and Tourism, University of Macerata, P.le Bertelli, 1, 62100, Macerata, Italy, GESAAF Department, University of Florence, Piazz.le Cascine 18, Firenze, Italy, You can also search for this author in Pugh M, Fletcher R: Green international wine marketing. Being sustainable doesn't just mean being eco-friendly. A key factor of success in spreading sustainable practices is local players’ networking capacity. Google Scholar. PubMed Google Scholar. In the next few paragraphs, I will make the case for why using this approach for growing wine grapes is so important. The wine industry is working to recognize initiative in areas such as organic production, bio-dynamics, carbon labeling and packaging innovation, This leading approach by the wine industry is to be applauded, but we need to bear in mind that sustainability is not just about the environment, it’s about social and economic impacts as well. Bennett SJ: Ecopreneuring: The Complete Guide to Small Business Opportunities from the Environmental Revolution. The first thing that comes to mind when deliberating sustainability in the wine... Cultivate thoughtful partnerships and collaborations.. No matter what line of work you are in, … Anyway, although sustainability issues are affecting the wine industry all over the world, research does not show how to keep the path of such a diffusion and it is much more intensive in some countries rather than others, as it has emerged from the analysis provided. I will then discuss some significant areas of tension in the wine industry that have come about as the sustainability movement have evolved, which may help growers better negotiate them. Research in the field of sustainability in wine has been fostered by the growing interest of the industry and by the active role of institutions - that funds specific research programmes - associations or individual companies. J Cl Prod 2009, 17(16):1401–1413. Barber N: “Green” wine packaging: targeting environmental consumers. When observing some cases - such as the Washington State Wine Industry - we can say that university research has fostered the development of the wine industry (Stewart 2009). Proceedings of an OECD workshop, September 2002. Greenwich, London: JAI Press; 1995:127–161. enterprises. This is highlighted by the willingness that institutions and organizations show in providing long term financial support to sustainability programmes and training activities: (Warner 2007) underlines the need for continuous investments in reinforcing a commitment to sustainability. Why should we care about sustainability? Results are not univocal because the weight of internal and external pressures, attitudes and subjective norms can vary among cases and the papers give evidence of interactions among considered variables. 2005). An analysis of the drivers of sustainability is, in our opinion, the first step to understand the relationship between firms and sustainability. Murphy J: Understanding creative marketing, Practical Winery. In fact, according to Flint (2009), in order to conduct such exploratory research, an appropriate methodology such as grounded theory is necessary that has been used to reveal how social actors interpret and act within their environments. Freshcare Australian Wine Industry Standard of Sustainable Practice – Winery. Cookies policy. Calif Agr 2008, 62: 133–141. Atkin T, Gilinsky A, Newton SK: Environmental strategy: does it lead to competitive advantage in the US wine industry? Greener Management International 2002, 38: 81–91. Accessed 10 September 2012 http://www.betterwinesbetterworld.com . Institute for Environmental Studies. The emerging interest in sustainability is confirmed by a growing body of academic literature as well as by the rise of new academic journals and scientific communities. The Global Wine Sector Environmental Sustainability Principles of the International Federation of Wine and Spirits introduced in 2006, recognize the dependency of the industry on natural resource aspects of solar energy, climate, water, soils and their integration with ecological processes as an imperative of sustainable practices. Wine growers constantly face new adversaries in the vineyard—such as hailstorms, heat waves, and disease pressure—that are unpredictable and destructive. J Wine Res 2005, 16(2):151–169. Reg Stud 2008, 42(9):1275–1290. The Lodi grape growing practices in California in the early 90’s provided a starting point for what has evolved as a modern sustainability culture in the global wine industry. Like many businesses, the wine industry is putting in an effort to become more environmentally friendly as well as appeal to a more sustainable audience. In particular the paper aims to: highlight where research is going and what has already been done; define the contribution of background research in explaining the determinants of sustainable orientation in the wine industry; and understand the role of research (and academics’ social responsibility) for the diffusion of a sustainable orientation within the wine industry. Delmas MA, Doctori-Blas V, Shuster K: Ceago vinegardens: How green is your wine? A case worth to be mentioned is the one of Lodi region in California (Ohmart 2008) that effectively shows how a local economic system could respond to the call for sustainability: after having released a workbook programme that encompasses all the sustainable practices in winemaking, results have been monitored in order to assess how principles have been implemented and to examine action plans carried by companies and associations. 2010) have proposed a model that would help to classify wineries’ orientation in terms of sustainability. Environmental differentiation strategy through Eco-labels. London: Sage Publication; 1998. Post date: November 19th, 2020. What Sustainability Looks Like in the Wine Industry Minimal intervention in the winery.. This paper aims to systemically analyse the main academic contributions to the issue of sustainability in the wine industry in order to outline insights that can depict strategic, managerial, consumer and organizational implications, and to highlight what are the main challenges that scholars must face when they get into this research issue. In order to answer this specific question we have carried out a systematic literature review by analysing academic databases and some wine academic journals. Food Pol 2003, 28: 5–6. An analysis of journals reveals a multidisciplinary interest in sustainability and wine: journals such as Renewable Agriculture and Food Systems, Journal of Cleaner Production, E:Co Emergence: Complexity and Organization, International Journal of Sustainable Development & World Ecology devote specific attention to the various facets of sustainability; on the other side the Journal of Wine Research and the International Journal of Wine Business Research have a wine sector focus. Sinha P, Akoorie MEM: Sustainable Environmental Practices in the New Zealand Wine Industry: An Analysis of Perceived Institutional Pressures and the Role of Exports. Winn MI: Corporate leadership and policies for the natural environment. (Ohmart 2008) gives an idea of how complex it is to be sustainable in agriculture: “sustainability involves everything you do on the farm, including economics, environmental impacts of everything done on the farm and all aspects of human resources, including not only you and your family but your employees and the surrounding community” (Ohmart 2008): 7. Ecopreneurship is a term that has been introduced in early 1990s (Bennett 1991; Berle 1991; Blue 1990) and that renames a growing body of literature that investigates most of the critical questions in entrepreneurship from an ecological and environmental perspective. AC carried out the general review on sustainability and together with CS has performed the dataset analysis. J Wine Res 2010, 21(2):179–195. Also, the industry has shown an involvement in sustainability in general; people in the wine industry wonder about the effectiveness of sustainable practices and under what conditions it pays to be oriented towards sustainability. http://www.newzealand.com, Wine Business. Bisson L, Waterhouse AL, Ebeler SE, Walker A, Lapsley JT: The present and future of the international wine industry. As this program progresses into 2021, SWBC will continue to gather data and work closely with other organizations such as UBCO, Okanagan College, the Ministry of Agriculture and BC Grape Growers Association. Sustainable wine-grape growing is a journey, not a destination. We conceive sustainability as a behaviour adopted to respond to stimuli, whether they are external or internal to the firm. Wineries will be audited by a third party company and their progress will be tracked. Schaltegger S: A Framework for Ecopreneurship Leading Bioneers and Environmental Managers to Ecopreneurship. A brief final note is about the kind of journal and the year of publication: only 5 of the papers collected have been published before 2005. J World Bus 2010, 45(4):405–414. This perspective introduces three elements into the discussion: firstly, the presence and the type of stimuli or drivers; secondly, the degree of responsiveness that characterises the organization; and thirdly, a firm’s motivations. In other papers, the aim is to enlighten an entire sector at national or regional level and for this reason a multidisciplinary case study approach is employed (Guthey and Whiteman 2009; Cederberg et al. Our wine packaging solutions for a 21st century world are a benchmark example of triple bottom line sustainability, offering a positive impact socially and economically, as … Wine has been popular for centuries: but as consumers becoming increasingly concerned about sustainability there’s huge potential for niche categories – such as organic, natural and biodynamic – to grow. Wine bottles that are SWBC certified can be expected to start rolling out spring 2021. Lawrence AT, Morell D: Leading-edge environmental management: motivation, opportunity, resources and processes. →The New Zealand wine industry aims to be the first in the world to be 100% sustainable Pierpaolo Penco (pierpaolo.penco@mib.edu) - MIB Trieste School of Management Yet several submissions raise the environment as critical to the industry’s future. Particularly, the field of strategy seems to be the newest one. This program took about 10 years in the making with the support of BCWGG Board of Directors and Sustainability Committee. Guthey GT, Whiteman G: Social and ecological transitions: Winemaking in California. Today, it is more important than ever for industries around the world to embrace sustainability as central to their business. Casini L, Corsi A, Cavicchi A, Santini C: Hopelessly devoted to sustainability: marketing challenges to face in the wine business. Environmental stewardship has received much attention in the wine industry, but firms must also address social sustainability to be considered ?sustainable? It has been shown how being organic contributes to an effective differentiation (Bernabeu et al. 17, ICTSD Programme on Agricultural Trade and Sustainable Development. The work by (Hart 1998) has been extremely useful for understanding how to analyse results. Szolnoki G: A cross-national comparison of sustainability in the wine industry. Resources, Reports & Workshops More tools and resources for growers and vintners, including a workshop calendar, sustainability reports and important links. The last two decades have seen the hottest temperatures on record. Walley EE, Taylor DW: Opportunists, Champions, Mavericks…? Colman T, Paster P: Red, White, and ‘Green’: The Cost of Greenhouse Gas Emissions in the Global Wine Trade. and local food, especially when it’s sustainable. Research techniques employed are often qualitative and case study research is frequently performed. 2004. 2005; Gabzdylova et al. Nevertheless, the principle itself of sustainability opens a wide debate and it significantly affects firms in all their activities. Sustainable Winegrowing New Zealand ™ (SWNZ) is an industry-wide certification programme led by New Zealand Wine. Pullman ME, Maloni MJ, Dillard J: Sustainability Practices in Food Supply Chains: How is Wine Different? Marshall RS, Cordano M, Silverman M: Exploring individual and institutional drivers of proactive environmentalism in the US wine industry. Many of these businesses are aware that BC wine consumers expect quality at every level: including the price point, sustainability and taste. Int J Phy Dist Log Manage 2009, 39(10):841–860. Poitras L, Getz D: Sustainable Wine Tourism: The Host Community Perspective. It is a matter of fact that research on strategy is mainly performed in the New World Countries: Chile, New Zealand, US, Australia and Argentina lead the way to understand the links between wine and sustainability in a strategic orientation. Barber N, Taylor DC, Deale CS: Wine Tourism, Environmental Concerns, and Purchase Intention. Sustainability in wine. Marchettini N, Panzieri M, Niccolucci V, Bastianoni S, Borsa S: Sustainability indicators for environmental performance and sustainability assessment of the productions of four fine Italian wines. We have also selected some academic journals specialised in wine, and we have checked the presence of articles that examine the issue of sustainability in wine; the journals selected are: the International Journal of Wine Business Research; the Australian journal of Grape and Wine Research; the Journal of Wine Research, Enometrica and the Journal of Wine Economics. Novaes Zilber S, Friel D, Nascimento LF M d: Organic wine production: the case of Bodega Colomé in Argentina. What the wine industry needs for a sustainable future Economic sustainability. We are holding ourselves accountable to some of the most rigorous sustainability standards in the world. Acta Agr Scan - B – Soil and Plant Science 2009, 59(1):19–32. Agrociencia 2007, 41(5):583–595. Contrary to the other research fields, the consumer behaviour field is investigated worldwide. The industry average water footprint of a glass of wine is a staggering 109 litres of water. If you’re living in BC, you should expect to see more certified wines popping up. 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Certification - SWBC Press Release October 2020 environmental managers to Ecopreneurship and statistical techniques are more used developed. Lead to competitive advantage through sustainability: the green Entrepreneur: business Opportunities that can Save the Earth make. Packaging wine, there are … wine industry while promoting sustainability and supporting local businesses farmers! Sustainability offers a balanced solution to the firm ’ s sustainable most important and popular activities!, especially when it ’ s green credentials drive wine industry, also research in corporate Performance. “ green ” and what has been done ):881–893 Programs in the making with the goal being. Of BCWGG Board of Directors and sustainability Committee particularly, the first classification about research on sustainability terms.